Financial and business terms

PRODUCT PLACEMENT

product placement: translation

product placementˈproduct ˌplacement\This used to be nested under 'placement', but it doesn't fit there so I have made it a HWD.noun[countable, uncountable]MARKETING
when the maker of a product arranges for it to appear in a film or television programme as a form of advertising:

• Product placement has turned feature films into a series of disguised commercials.

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product placementUKUSnoun[U] (alsoembedded marketing)MARKETING
►a form of advertising in which a product appears or is mentioned as part of a film or television programme:»

An early example of product placement is in the 1949 movie Gun Crazy, where a Bulova clock is repeatedly shown in important scenes.

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Sales of the boots really took off after some careful product placement in a kids' TV series.


  1. product placement—Product Placement translationA form of advertising usually not involving ads in which branded products and services are noticeable within a drama production with large au...Investment dictionary
  2. product placement—марк.u сущ.u использование определнного продукта в кинофильме или телевизионной передаче продактплейсментскрытая реклама...Англо-русский универсальный дополнительный практический словарь И. Мостицкого
  3. product placement—марк. продакт плейсмент метод продвижения продукта появление или упоминание товара или услуги в фильме книге телевизионной или радиопередаче оплаченные производителем про...Англо-русский экономический словарь
  4. product placement—марк. merchandising...Новый англо-русский толковый словарь по маркетингу и торговле
  5. product placement—Рекламный прием заключающийся в том что реквизит в фильмах телевизионных передачах компьютерных играх музыкальных клипах или книгах имеет реальный коммерческий аналог. Об...Словарь бизнес терминов