A Popular Dictionary of Shinto

AOIMATSURI

'Hollyhock Festival'. A festival of prayer for abundant grain harvests, elements of which date back to the 7th century. It is held every May 15 in Kyoto at the twoKamoshrines, the Shimogamo (or Kamo-wake-ikazuchi) jinja and the Kamigamo (or Kamo-mi-oya) jinja. A court messenger's procession (roto-no-gi) of ox-drawn carts (gissha), a palanquin carrying thesaio(virgin princess/priestess), horses with golden saddles and around 600 participants (omiya-bito) dressed inHeian periodcostume all adorned with hollyhock (aoi or katsura) travels from the Kyoto palace through the main streets of Kyoto via Shimagamo jinja to Kamigamo jinja. The costumes include those ofchokushi(imperial messengers). The origins of the rite are unclear but it is popularly traced to the time of the legendary emperor Kimmei (reigned 539-571), when in order to appease the two kami whosetatari(curse) had taken the form of torrential rains, men wearing the masks of wild boars rode horses with tiny bells attached up and down the shrine area.