IT PAYS TO ADVERTISE

It pays to advertise: translation

Roi Cooper Megrueand Walter Hackett got 399 performances out of their farce that opened on 8 September 1914 at the Cohan Theatre, produced by George M. Cohan and Sam H. Harris, and directed bySam Forrest. "Not often in the course of a season is it given to the first-nighters to roar so heartily," wrote theNew York Timesreviewer (9 September 1914), surmising that Cohan and Harris had the Midas touch with the pile of play manuscripts from which they extracted such entertainment.