NAÏVE SUBJECTIVISM

The view in the theory of ethics that when a person makes a moral judgement about some topic, they are strictly and literally describing their own feelings about the topic. The view has the disadvantage that if the speaker is sincere, then what is said will be true. That is, if when I say that liberalism is good I merely describe my feelings about liberalism, then, so long as I feel that it is good, what I say will be true. This conflation of sincerity and truth is avoided by more subtle approaches to moral discourse: see expressivism, projectivism.