Investment dictionary

VALUEADDED RESELLER

Value-Added Reseller: translation

A firm that enhances the value of the products it resells by including complementary products or services, usually as part of a package deal. Value-added resellers play a prominent role in the computer industry, and may provide additional hardware, installation services, consulting, troubleshooting, or other related products or services.

Value-added resellers form an important part in the distribution chain for many products. They are able to make higher profit margins if they effectively manage their value-added services. Many car dealerships attempt to be value-added resellers by adding on additional features such as custom parts and services. These features typically earn a high profit margin for the dealership.


  1. valueadded reseller—valueadded reseller translation valueadded resellerstrong valueadded reseller reseller valueadded reseller UKu USu nounu [Cu] ABBREVIATION VAR MARKETINGu ITu in co...Financial and business terms
  2. valueadded reseller—активный посредник посредническая фирма предоставляющая дополнительные услуги увеличивающие стоимость системы...Англо-русский словарь по компьютерам
  3. valueadded reseller—сокр. VAR торг.u активный посредник фирмаперепродавец предоставляющая дополнительные возможности или услуги повышающие стоимость товараem...Англо-русский экономический словарь
  4. valueadded reseller—сокр. торг. VAR активный посредник фирмаперепродавец предоставляющая дополнительные услуги повышающие стоимость товара...Новый англо-русский толковый словарь по маркетингу и торговле