EARLY MAJORITY
The first sizable segment of a population to adopt an innovative technology. The early majority tends to be roughly 34% of the population, and will adopt a new product after seeing it used successfully by either "innovators" and "early adopters" that they know personally. People in this segment are less affluent and less educated than innovators and early adopters, but are willing to take a chance with a new product.
Populations in innovation adoption are broken into five primary segments: innovators (the first to adopt an innovation), early adopters, early majority, late majority and laggards. Companies use the diffusion of innovation theory to evaluate how long it will take a new product to be adopted by at least 50% of the population. "Innovators" and "early adopters" tend to try a new product out relatively quickly, but it may take a while for the early majority to feel comfortable enough with the technology to make a purchase.
- early majority—early majority translation early majoritystrong early majority majoritysup early majority UKu USu nounu [Su] MARKETINGu the group of people who begin buying a new p...Financial and business terms
- early majority—марк. раннее большинство лица воспринимающие новый товар или новую технологию раньше среднего покупателя но после новаторов и ранних последователейem late majority innova...Англо-русский экономический словарь
- early majority—марк. раннее большинство лица воспринимающие новый товар или новую технологию раньше среднего покупателя но после новаторов и ранних последователей See late majority adop...Новый англо-русский толковый словарь по маркетингу и торговле