Investment dictionary

DAGMAR

A marketing approach used to measure the results of an advertising campaign. DAGMAR is an acronym:DefiningAdvertisingGoals forMeasuredAdvertisingResults. The approach involves setting specific, measurable objectives for a campaign to determine if specific objectives were met. Specifically, DAGMAR seeks to communicate a specific message through four steps:

DAGMAR as an approach was first proposed by Russell Colley in a 1961 report to the Association of National Advertisers. Collay proposed that the real goal of advertising was to communicate, not to sell specifically. By determining if the consumer had sufficient knowledge of a product and its benefits by creating clear, specific objectives that are discussed within an advertisement, advertisers would be able to tell if their selling points made a difference in the consumer's decision-making process.

1. dagmar—Dagmar bersetzungdnischer Ursprung Bedeutung berhmter Tag. In Deutschland Ende des . Jahrhunderts aufgekommen und nach wie vor populr. Namenstrgerin Dagmar Berghoff deuts...Deutsch namen
2. dagmar—DAGMAR traduccin Son las siglas de Definicin de las metas de la publicidad a travs de la medicin de la respuesta de la publicidad. Es el ttulo de un libro de Colley el cu...English-spanish dictionary of marketing
3. dagmar—Dagmar translation Dagmar fu Scandinavianu now also used in the Germanuspeaking world of uncertain origin. It would appear to be composed of the Old Scandinavianu elemen...First names dictionary
4. dagmar—drift and ground speed measuring airborne radar бортовая РЛС для определения угла сноса и путевой скорости...Англо-русский словарь технических аббревиатур
5. dagmar—марк. сокр. от Defining Advertising goals for Measured Advertising Results...Англо-русский экономический словарь
6. dagmar—марк. Defining Advertising goals for Measured Advertising Results...Новый англо-русский толковый словарь по маркетингу и торговле

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