Historical Dictionary of the Russian Federation

GLAMOUR

Glamour: translation

The phenomenon of glamour and celebrity in post-Soviet Russian culture ranges acrossmediaforms (film,television,music,art,politics, theInternet, and so forth) with a specific task of constructing new media personalities.Celebrity as a symbol of success has been manipulated by the dominant culture and has been embraced by the masses. In Russia, the process of “celebrification” coincides with the dizzying pace of social change and economic transformation of the past two decades, the latter enabling an unprecedented fascination with glamour and its requisite extravagance.
In the 1990s, celebrities moved beyond the established paradigms ofkinozvezda(film star) andzvezda sovetskogo televideniia(Soviet TV star), straddling various media environments. Such figures also became independent of media moguls (principally, theoligarchs). The post-Soviet sociocultural climate has stimulated circulation of consumerist dreams, fantasies of social promotion, and self-aggrandizement. These cultural functions of glamour are similar to the social and economic expectations of the liberating movement of the late 1980s, known asperestroika. Ironically, the culture of glamour developed in Russia when the democratic vector of perestroika was replaced by the neo-traditionalist and restoration tendencies characteristic of thePutinera. To a large extent, the insidious spread of glamour in Russian culture of the 2000s has emerged as a substitute for the decreasing social mobility within Russian society. It is not an exaggeration to suggest that under Vladimir Putin, the glamour and celebrity phenomenon became the dominant cultural discourse, a type of universal language, and a currency that has been used to address political, social, and cultural issues. In fact, Putin himself has actively promoted his status as a celebrity. He has enjoyed extraordinary popular support, with approval ratings of 70–80 percent. Until the 2008–2009global financial crisis, he was revered as the savior not only of Russia’seconomy, but also of the country’s national pride and its international status. Adoration of the Russian president during his term was not only ideological, but also romantic and quite creative. Russian citizens capitalized on the image of Putin by producing and selling official art and unofficial paraphernalia with Putin’s image; depictions of Putin were featured in Russian popular music, while he also inspired Russian cuisine, sports competitions, and so forth. As a result, he appears as a glamorous, elite icon, whose image dominates the offices of Russian administrators, party leaders, and businesspeople.
See alsoGender.

  1. glamour—glamour translation BrEu AmE glamor noun OF GLAMOUR touch Several movie stars were invited to add a touch of glamouru to the occasion. VERB GLAMOURGLAMOR have He h...Collocations dictionary
  2. glamour—glamour translationSynonyms and related wordsagacerie alchemy allure allurement appeal appealingness attraction attractiveness aura beguilement beguiling bewitchery bewit...Moby Thesaurus
  3. glamour—[glm]волшебство чары чарующая силашарм обаяние очарование привлекательностьзачаровывать околдовывать пленять покорятьприукрашивать расхваливать...Англо-русский большой универсальный переводческий словарь
  4. glamour—очарование...Англо-русский онлайн словарь
  5. glamour—очарование...Англо-русский онлайн словарь
  6. glamour—n волшебство обаяние очарование романтический ореол чары...Англо-русский словарь Лингвистика-98
  7. glamour—v зачаровать зачаровывать околдовать околдовывать пленить пленять...Англо-русский словарь Лингвистика-98
  8. glamour—glamour [glm] . nu привлекательность эффектность особ.u благодаря макияжуem романтический ореол обаяние очарование чары волшебствоto cast a glamour over очаровать ок...Англо-русский словарь Мюллера
  9. glamour—. сущ. волшебство чары чарующая сила to cast a glamour over очаровать околдовать The man had a glamour for me and drew me with the attraction of a magnet. Этот человек...Англо-русский словарь общей лексики
  10. glamour—очарование эффектный...Англо-русский экономический словарь
  11. glamour—.strong n чари чарвнсть очарування романтичний ореол ефект ефектнсть.strong v...Англо-украинский словарь
  12. glamour—чарвнсть...Англо-український словник
  13. glamour—. n чари чарвнсть чарвливсть романтичний ореол чарування чаклунство ефект ефектнсть boy розм. а шикарний хлопець б вйськ. розм. новобранець пхотинець girl розм. ши...Англо-український словник Балла М.І.
  14. glamour—m англ. шарм очарование Итальянорусский словарь....Большой итальяно-русский и русско-итальянский словарь
  15. glamour—mобаяние привлекательность о киноактрисах...Большой французско-русский и русско-французский словарь
  16. glamour—.strong [glm] n. обаяние очарование романтический ореолa scene full of glamour пейзаж полный очарованияthe glamour of faraway countries привлекательность дальних странt...Новый большой англо-русский словарь
  17. glamour—glamour . [glm] ni . обаяние очарование романтический ореол a scene full of пейзаж полный очарования the of faraway countries привлекательность дальних стран to lend ...Новый большой англо-русский словарь II
  18. glamour—.strong glm n . обаяние очарование романтический ореол a scene full of пейзаж полный очарования the of faraway countries привлекательность дальних стран to lend t...Новый большой англо-русский словарь под общим руководством акад. Ю.Д. Апресяна
  19. glamour—m обаяние привлекательность о киноактрисахem...Новый французско-русский словарь
  20. glamour—glamor.strong шик...Шведско-русский словарь