Historical Dictionary of the Netherlands

HEINEKEN, FREDDY (ALFRED HENRY)

(1923–2002)
Beer brewer. He started in 1941 in the company his grandfather Gerard Adriaan Heineken had purchased in Amsterdamin 1864. During Al fred Heineken’s leadership, the brewery grew to be one of world’s largest. In 1983, he and his driver were kidnapped, but were released after 35 million guilders (almost 16 million euros) was paid. He left the company as main director in 1989. Present Heineken breweries in the Netherlands are located in Zoeterwoude (Southern Holland) and ’s Hertogenbosch; The company also operates in about 170 countries.