Historical Dictionary of the fashion industry

UNISEX CLOTHING

The term originated in the 1960s and refers to clothing specifically designed to be worn by both sexes. The trend arose in response to the youth revolution and thehippiemovement of the 1960s and the women's liberation movement of the early 1970s. Designers such asPierre Cardinand especiallyRudi Gernreichdesigned clothes that challenged the clichés of male and female dress that later gave way to theandrogynous look.