Historical Dictionary of the fashion industry

MASS MARKET

Mass market: translation

Clothing and products sold to a very broad range of customers are said to appeal to the masses. Retailers such asWal-Mart,Kmart,Target, andH&Mare examples of large mass-marketchain stores. Price point and mass appeal are key components to this classification.

  1. mass market—mass market translation mass marketstrong mass market marketsup mass market UKu USu nounu [Cu usually singularu] MARKETINGu COMMERCEu a market of as many people as...Financial and business terms
  2. mass market—v выбрасывать на рынок...Англо-русский словарь Лингвистика-98
  3. mass market—n широко продавать...Англо-русский словарь Лингвистика-98
  4. mass market—массовый потребительский рынок...Англо-русский терминологический словарь МИД России
  5. mass market—рынок товаров массового производства...Англо-русский экономический словарь