Historical Dictionary of the fashion industry

BRICK AND MORTAR

Brick and mortar: translation

A company that has a physical location as compared to a virtual site to shop at. For example, adepartment storemay have a physical location (brick and mortar) as well as a website.
See alsoChain store; E-commerce; E-tailing; Mass market; Specialty store.

  1. brick and mortar—Brick And Mortar translationA traditional streetside business that deals with its customers face to face in an office or store that the business owns or rents. The local ...Investment dictionary