LOOS, ADOLF

LOOS, Adolf: translation

(1870-1933)

In 1913, Adolf Loos, one of the leading practitioners of modern, utilitarian architecture in Austria, wrote an essay titledOrnament and Crimein reaction to the perceived aristocratic opulence of the popularArt Nouveau, orSezessionstil, as it was called in Vienna. In this text he argues that architectural ornament is a sign of degeneration and that "pure" form reveals an evolving, more sophisticated culture. Having studied in Dresden, the seat of theRococostyle prior to its destruction in World War II, Loos was no doubt strengthened in his anti-ornamental, utilitarian emphasis by Dresden's highly ornate artistic culture. One of Loos's earliest buildings is his Goldman and Salatsch Building in Vienna (1909-1911). This commercial structure was constructed in a trapezoidal shape on a prominent curved intersection across the street from the Imperial Palace in Vienna; its sparer façade, despite the use of beautifulcipollinomarbleat the ground level, created a furor, as some critics considered Loos's building an insult to what they considered "proper" architectural decorum. The four-story structure, with a simple white exterior at the upper two levels and rectangular windows without additional articulation along the roofline, was called "the building without eyebrows," yet its solid appearance and subtle articulation became the trademark of Loos's style.

Loos's new architectural aesthetic can be seen best in his Steiner House in Vienna, built in 1910. The reinforcedconcretebuilding is covered with white stucco. Unadorned rectangular windows puncture the exterior in an irregularly spaced pattern that suits the needs of the interior space.No cornice caps the roofline, but instead a curved roof with no overhang slants down for the run-off of rain and snow. This gentle curve offers the one organic shape to an otherwise highly geometric building that in many ways anticipates theInternational styleof modernism first seen in Europe in the next decade. From dining nooks to fireplace seating, Loos created inside the Steiner House small, intimate spaces for different types of social interactions.

Then, in the Parisian house built for Tristan Tzara in 1926, Loos designed an even more sophisticated space, to include a sequence of rooms that adjoined to create a unique flow of space practically suited to its small urban lot. On the exterior, Loos designed a rich five-story façade with a two-storystonebase topped by slightly textured stucco. At the ground level, two entrances angle inward to create a small portico with a balcony above. Offset windows in the upper three stories provide a geometric rhythm to the otherwise unadorned exterior. The exterior of the Tzara house, with its window registers articulated at diverse heights, reflects the varied heights of the interior rooms. These height differentials reflect Loos's ideas on space, which he called theraumplan.Raumplaninvolves the conception of space in cubic shapes rather than in a two-dimensional plan. That is, instead of floor plans or sections, Loos conceived of his buildings as fully three-dimensional from the onset rather than creating a plan on paper that resulted, by default, in a three-dimensional conclusion.

Loos's Moller House, built in Vienna in 1927, provides a further elaboration on this idea. Inside the white, modernist exterior, the visitor is met by a series of rooms accessed at different levels with stairs that change directions and provide for elevated niches and connecting hallways. Beautifulwoodpaneling and builtin shelves and furnishings provide warmth to the otherwise spare interior. Loos's most ornate home, the Villa Müller, built in Prague in 1928-1930, features a cube-shaped exterior that recalls the International style, but with a material richness to the interior increasingly favored by his upper-class clientele. Travertine, colored tiles, rich green Italian marble, mahogany, and satinwood paneling appear on the interior. Loos wanted to reveal the true beauty of the materials he used, as well as their geometric shapes and cubic mass. In this regard, his style can be seen as classical in its enduring and timeless appeal.