NAMEBRAND
name-brand: translation
name-brandˈname-brandadjective[only before a noun]MARKETING
a name-brand product is made by and sold under the name of a well-known company:
• Some people will only buy name-brand breakfast cereals.
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name-brandUKUSadjective[before noun]COMMERCE
►used to describe a product that has the name of the company that made it on it, especially when the company is well-known and can charge higher prices for its products:»
They buy old name-brand cartridges, fix or replace worn parts and insert new ink or toner.
»name-brand clothing/drugs/goods
►used to describe a company that is well-known, and which can therefore charge higher prices for its products:»
He recommends buying a computer from aname-brand supplier.
→CompareGENERIC(Cf.↑generic),OWN-BRAND(Cf. ↑own-brand),NATIONAL BRAND(Cf. ↑national brand),STORE-BRAND(Cf. ↑store-brand)