SCARCITY CLOSE

n.

A sales ploy in which a product or service is made to appear scarce in order to increase its apparent value.

"Marketers like the 'scarcity close.' By creating an apparent scarcity, they make us hungry."

— Joanne Kates, "Hopeless food and hyperbole, served with a smile,"The Globe and Mail

channel stuffing

drift-off moment

tribal marketing

drop your pants

top-to-top

upsell

value-based pricing

Marketing