Dictionary of new words

MASS CUSTOMIZATION

mass customization: translation

n.
Tailoring a product or service to suit each customer.
Example Citation:
"Mass production and the standardized products that it implies are as outmoded as the Model T. The new operating strategy sweeping through the business world today is 'mass customization.' "
— John Koenig, "Try Customizing for the Masses,"The Orlando Sentinel, March 5, 2000
Related Words:
glocalization
hyper-local
I society
microchannel
slivercasting
Category:
Business (General)

  1. mass customization—широкая приспособляемость к требованиям заказчиков...Англо-русский словарь по машиностроению
  2. mass customization—mass customization translation mass customization UKu USu UKu also mass customisation nounu [Uu] PRODUCTIONu the act by a company of producing large numbers of products ...Financial and business terms
  3. mass customization—Mass Customization translationThe process of delivering widemarket goods and services that are customized to satisfy a specific customer need. Basically this combines the...Investment dictionary
  4. mass customization—соц. массовая персонализация [кастомизация\] способность фирмы производить товары или услуги соответствующие запросам индивидуальных потребителей сохраняя при этом выгоды...Англо-русский экономический словарь