MAFFLUENT

n.

The mass affluent; the relatively large group of people who can now make some claim to affluence because of the increased value of their stock portfolios.

"The ownership of shares seems to be taking off again, building on privatisations and demutualisations. Welcome to the new world of the mass affluent, or as the marketeers in Soho like to say (in a buzzword particularly vulnerable to misspelling), 'themaffluent'."

— George Trefgarne, "Now we can all become the sage of anywhere,"The Daily Telegraph, May 8, 2000

affluenza

commodified leisure

investorism

nanny bubble

one-stock wealthy

personal shoplifter

personal shopper

poverty effect

starter castle

sudden loss of wealth syndrome

sudden wealth syndrome

wealth effect

Money

Demographics