KMART REALISM

(KAY.mart REE.uh.liz.um)

n.

A literary genre characterized by a spare, terse style that features struggling, working-class characters in sterile, bleak environments.

While brand names are frequently found inKmart realism, the most crucial aspect of the genre is its subject matter: people whose lives are circumscribed by strip malls, trailer parks, rent-to-own stores, tattoo parlors, gun shops, fast-food joints and tanning salons. People whose lives are marked by rootlessness.

— Julia Keller, "A low-end chain that spawned a literary genre,"Chicago Tribune, January 25, 2002

A favorite theme of the medieval fabliau is the May-December tale of the dotard husband cuckolded by his young wife. Phyllis Naylor's ''Unexpected Pleasures'' is a version of this old story rendered in the currently fashionable mode ofK-Mart realism. The medieval fabliau was usually written to make fun of middle- or lower-class characters, andK-Mart realism, for all of its fascination not only with things but also the brand names of things, is often similarly condescending.

— Edwin J. Kenney, "Take April As She Is" (book review),The New York Times,November 2, 1986

Before Kmart came along, this type of writing was often calledtrailer park fictionor, later,Diet-Pepsi minimalismorhick chic. These labels have been slapped on many writers over the past 15 years or so, but the ones most associated with this style are Frederick Barthelme, Ann Beattie, Eric Bogosian, Richard Ford, Bobbie Ann Mason, Mary Robison, Joy Williams, and Tobias Wolfe.The great and inimitable Raymond Carver is considered the patron saint of the genre.

Kmart realism(also:K-mart realism) was in full voice in the 1980s, but the term remains popular to this day. (I found nearly two dozen media citations in the past two years alone, and, of course, a few references — most of them surprisingly melancholic — have appeared since the untimely demise of the Kmart retailing empire.)

chick lit

fratire

hiss and tell

hysterical realism

Ikea effect

issue literature

Judas biography

lad lit

me-moir

misery lit

plutography

poop fiction

steampunk

tart noir

Wal-Mart effect

Wal-Martian

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