EDVERTORIAL

n.

Writing that appears to be objective journalism, but is actually a marketing piece designed to promote a specific brand. [Editorial+advertisement.]

Designers are taking to the web to craft "content" that is editorial-seeming but entirely brand-directed. (Think every designer blog, ever, basically " whether supposedly written by the designer him or herself about his or her daily life, or whether more far-ranging in its scope.) Women's Wear Daily calls this "edvertorial," because apparently the old standby "advertorial" wasn't specific enough for a medium, the web, where so much of this stuff bleeds together already.

—" A Heavily Photoshopped Khloe Kardashian Does Most Random, Bondage-y, Fashion Cover Ever: http://jezebel.com/\#!5738828/a-heavily-photoshopped-khloe-kardashian-does-most-random-bondage+y-fashion-cover-ever,"Jezebel, January 20, 2011

Edvertorialcontent has made its way on company blogs and websites. Thisedvertorialcontent hasn't replaced traditional advertising or advertorial-style content, but has enhanced it through brand-owned property.

—" Traditional advertising, editorials, advertorials, andedvertorials: What's the difference?: http://www.whitebookagency.com/blog/traditional-advertising-editorials-advertorials-and-edvertorials-whats-the-difference/,"White Book Agency, February 7, 2011

Some of the measures sank well with all the citizens in the state, while most of the measures could not find such favours especially with the Muslim population who regard these measures as directly meant against them.The Muslims immediately kicked against some of the measures and ride on [sic] anedvertorialplaced in the Daily Trust of October 1, 2001.

—" Nigeria: Jos Crises: Government Should Be Cautious: http://allafrica.com/stories/200111010025.html,"Africa News, November 1, 2001

ad creep

advergame

advermation

advertorial

bandit sign

brandalism

cinemads

commercial creep

fictomercial

guerrilla marketing

live commercial

magalogue

on-hold advertising

roach bait

street spam

undercover marketing

wildposting

Marketing

Media and Journalism

the word i've heard is actually advertorialEdvertorial and advertorial are similar, but there are differences. See the page linked in the second example citation for an explanation.Edvertorial and advertorial are similar, but there are differences. See the page linked in the second example citation for an explanation.